AI Insights · Timothy · January 2023
Top 5 Health and Fitness Apps on iOS in New Zealand in Q4 2022
Discover the performance trends of the top 5 health and fitness apps on iOS in New Zealand during Q4 2022, highlighting key metrics like weekly revenue, downloads, and active users.
In the fourth quarter of 2022, the top 5 health and fitness apps on iOS in New Zealand showed varied performance trends in terms of weekly revenue, downloads, and active users. Here are the key insights for each app:
MyFitnessPal: Calorie Counter experienced a peak in weekly revenue at around $12.5K in mid-November. Weekly downloads saw a gradual decline from 1.2K to 614 by the end of December. Active users fluctuated but ended the quarter with an increase from 40.1K to 45.4K.
Flo Period & Pregnancy Tracker had a notable increase in weekly revenue, reaching approximately $9.9K in the week of December 19. Weekly downloads peaked at 1.3K in the last week of December. Active users showed an upward trend from 36.0K to 37.9K by the end of the quarter.
Strava: Run, Bike, Hike saw its weekly revenue peak at about $8.7K in the final week of December. Weekly downloads varied, with a high of 892 in late October and ending the quarter with 768. Active users increased from 13.7K to 15.6K during the same period.
Headspace: Sleep & Meditation maintained steady weekly revenue, peaking at $7.2K in mid-October. Weekly downloads fluctuated slightly, ending the quarter at 254. Active users showed minor changes, finishing the quarter at 2.1K.
Calm had consistent weekly revenue, reaching a high of $6.6K at the end of October. Weekly downloads peaked at 360 in the last week of December. Active users remained fairly stable, ending the quarter at 8.9K.
For more detailed insights and data, visit Sensor Tower.